Live coverage of the 2021 OSCARS
A segment covering the Best Animated Feature Category in the 2021 Oscars
During my second semester in UConn's Social Media Analytics Command Center, I had the ability to participate in the 2021 Oscars Pre-Show. My segment covers the category of Best Animated Feature, with a comprehensive analysis as to why the movie Wolfwalkers had a surprising amount of mentions on Social Media compared to the front runner, and winner, Disney Pixar's Soul.
As a Student Co-Host for UConn DMD's Diverse Perspectives Speaker Series
Live Q&A Session with Dr.Heidi Boisvert
My final semester at UConn came with an interesting course covering Diverse Perspectives in Digital Media. This speaker series seeks to empower and give voices to diverse members of the digital media space. As a student co-host I got to interview Dr. Heidi Boisvert to learn more about her work with media and how it affects the brain and body.
The Social Feedback Loop
A presentation for the UConn Game Developement Club
During the spring semester of my senior year, I had the pleasure of working with the UConn Game Development Club to craft a theory on Social Media and its ability to drive sales for a game. Found below is the recorded presentation.
The Social Feedback Loop Video Presentation
A recorded presentation to the UConn Game Development Club.
A segment covering the buzzworthy advertisements from before the 2021 Super Bowl aired.
Live coverage of the 2021 Super Bowl
During my second semester in UConn's Social Media Analytics Command Center, I had the ability to participate in the Super Bowl 2021 Pre-Show with my fellow students. My segment covers the most talked about advertisements from the night of.
Silence of the Lambs Project
A Transmedia Immersive Project created for my Digital Branding course revolving around the 30 Year anniversary of the classic film.
During the first semester of my Senior Year I had the pleasure of crafting a conceptual transmedia immersive experience revolving around The Silence of the Lambs. This conceptual piece has some of my favorite ideas that I've come up with for a brand refresh.
Shareablee Insight Report
An exercise in brand affinity, conversation, and initiatives.
At the start of my final spring semester I performed a quick relevant brand audit on the companies MTV and VICE Media. This exercise involved analyzing conversation around the brands, how they operate, and what partnerships the brands could work with in the future. The information is sourced from the Shareablee social media listening tool.
The LEGO Group Brand Analysis
A brand overview, history, and business track for the Lego Group, created as a group presentation for a Consumer Behavior course.
During the early points of my time as a Social Media Analyst, a typical exercise in branding would center around picking a company and then performing an audit on their brand. This entails gathering information on company history and initiatives, and what we want to see from the company in the future.
Old Spice Commercial Campaign Report
A brand overview, history, and business track for the Old Spice Campaign, "Look at your man, now look at me." And its effects on popular culture.
Another typical exercise in marketing is picking a campaign and picking it apart to see why it works. This entails gathering information on a marketing campaign's history, and why it shines above the rest.
A Presentation for Geoscience 1051 at UConn
Deep Rock Galactic Mineral Analysis Project
During my winter intersession I was tasked with completing my lab requirement to graduate. Luckily I was playing a quirky little game called Deep Rock Galactic, which involved mining and extracting various minerals. The presentation concept practically wrote itself.